We know by using essential oils and plant base materials we can impact isolation. A scent is not just a scent – it can be magical!

The program curator, Tracy Pepe, a perfumer of 30 years expands her Ted Talk as a mother with a child on the spectrum about how she discovered her superpowers with essential oils. Tracy’s new book, WHY the NOSE? became the pivot for Smelling Pink Inc.

Tracy Pepe

“Having worked with Tracy over a number of years, her dedication and passion to the world of perfumery continually amazes me. Many have contracted COVID19, and some suffer from the inability to fully experience the smell of a bouquet of flowers or freshly baked croissants.

Tracy’s book shares a proven science based, and simple DIY road map to help those retrain their sense of smell and fully enjoy the true depth of our emotions. WHY the NOSE is perfectly timed, and when the world most needs it.”

– Simon A. Faure-Field, CEO, Equal Strategy

“ I know a scent can change everything”

A Distinguished Lecturer to a variety of organizations, Tracy Pepe holds many awards, nominations, and accolades for her work, and is held in very high esteem for articles in support of sensorial solutions where space is concerned.

As a published author and TED speaker, Tracy offers a lively presentation that delights audiences. As a past board director and current volunteer with Meals on Wheels, Tracy has a personal connection within the senior and retirement communities.

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Harnessing the Power of Scent

“As a little girl, my father had the most memorable colognes.  Whenever he hugged me, my heart filled with love and delight.  My appreciation for scent only grew; my mother played a scent game with myself and siblings.  We would open bottles of jams or jars, spices, boxes of herbs: smelling who could identify the most aromas.  I know a scent can change your feelings within less than a second. It is my goal to impact isolation.”

Our signature Scent – Pink – actually smells pink!

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Alleviate feelings of loneliness, anxiety, and depression.

Our team has worked tirelessly to create a program that could help alleviate feelings of loneliness, anxiety, and depression. Through our tailored scent therapy services, we are able to help countless individuals overcome the mental health challenges brought on by isolation.

As the world slowly begins to emerge from the pandemic, we remain committed to helping individuals navigate the ongoing mental health challenges that may arise. With the power of scent on our side, we know that we can continue to make a positive impact on the lives of those who need it most.

Our organization takes sustainability seriously.

We recycle bottles and glass, not using alcohols or solvents. We do not support the use of animal products or endangered plants and essential oils. We buy our essential oils direct from trusted suppliers/manufactures and growers. Our fragrance materials meet the regulatory compliance of I.F.R.A (International Fragrance Regulatory Association) and Health Canada.

We are proud supporters of The Ontario Bee Association.

“Pink, not just for girls”

– Janice Lindsay


Whether in live sessions or via Zoom, our dynamic program illuminates the profound effects scent can have on our brain and body, and its potential for fostering an environment of health and tranquility.

We are pleased to hire retired and mature individuals to assist with the care of others. As a volunteer and director at Brampton Meals on Wheels, Tracy learned early the organization had a key success rate of seniors helping seniors. Smelling Pink Inc provides opportunities to individuals of all ages, we are currently expanding our training globally. For more information, contact us.